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“I've worked with a lot of freelancers.

Mackenzie is exceptional in understanding the brand and customer and then delivering impact, not just deliverables.”

ACLU  
Heart of Dinner
Hilarity for Charity

Brand Foundation

Content Strategy

Copywriting

Guidelines & Toolkits

Ideation

Messaging

Naming

Narrative Strategy

Taglines

Verbal Strategy

RCA Records has brought us some of the most iconic musical artists of all time—Elvis, Bowie. But what is RCA? What does it mean to be an RCA artist? What does it mean to be an RCA fan?

In collaboration with [JosephMark](https://josephmark.studio/), Middle Child evolved the legendary company from a record label into a conduit for global, cultural transformation. A redefined brand with a strong stance, voice, and connection to its heritage.

Our work resulted in a Webby Award, D&AD Wood Pencil, ADC Award, and Awwwards' Site of the Day.

RCA—Square

RCA Records

Figlia is a non-alcoholic aperitivo company based in New York City and Great Barrington, MA. When their founder contacted Middle Child she knew that she wanted to change the conversation around how we consume alcohol. She was about to create a beverage that not only tastes good but does good, too.

Bottle and website design by [RoAndCo Studio](https://google.com).

Featured in [NYTimes](https://google.com), [Vogue](https://google.com), and [Travel + Leisure](https://google.com).

Figlia: Thumbnail Image

Figlia

Chopra

Haus

Heyday Skincare

Lacure

Middle Child is a studio for words. We partner with marketers, designers, founders, and strategists on projects big and small.

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“I've worked with a lot of freelancers.

Mackenzie is exceptional in understanding the brand and customer and then delivering impact, not just deliverables.”

M©

Middle©hild

M©

“I've worked with a lot of freelancers. Mackenzie is exceptional in understanding the brand and customer and then delivering impact, not just deliverables.”

M©

“I've worked with a lot of freelancers.

Mackenzie is exceptional in understanding the brand and customer and then delivering impact, not just deliverables.”