I've had the honor of working with lots of great brands. Below are a few of my past clients:
Started in 2006 as a pop culture blog, PopSugar has seen huge success since. The site now covers lifestyle content of all types including fashion, weddings, and food. With this growth they have also extended to all spaces in the social media realm. The editors behind the site asked me to take a look under the hood and build a strategy to take their social platforms, like Instagram, to the next level.
THE PLAZA HOTEL
Steeped in history and luxury, The Plaza Hotel is a true New York gem. Now it's time to bring that glamour to a new audience: millennials. I helped the hotel revamp their Instagram and Facebook to help reach an audience of engaged and excited twenty and thirty-somethings, who would love to head to The Plaza's Palm Court restaurant for high tea and after work drinks.
Adapted from an episode of THIS AMERICAN LIFE, the film CROWN HEIGHTS tells the true story of Colin Warner, who was wrongfully convicted of murder, and his best friend Carl King who devoted his life to proving Colin’s innocence. Small social justice films rely heavily on social outreach and word of mouth, even if they did win the Sundance Audience Award. I was brought on to help Amazon Studios reach organizations and activists who would be interested in joining them for screenings.
Forbes called Bulletin, "WeWork but for retail." The idea is simple but running it is not. Bulletin gives Internet-first brands a home in a concrete retail space. Pretty cool, huh? So how do you brand a platform that is constantly changing with each new product that comes through the door? That is what Bulletin brought me in to do. With a vision board and a whole lot of strategy, I helped Bulletin nail down what their brand looks like on the e-commerce platforms of the future, Facebook and Instagram.